Centro DSP makes it quick and easy to set up retargeting campaigns in only a few steps. The first step is to build an audience. This is done by placing a Centro DSP retargeting pixel on a landing page. As users visit this page, they will be added to your retargeting audience.
Firstly, you will need an audience list to target (or exclude). To do this, create an Audience list. Go to My Audiences.
Click + New Audience (name the audience something you will remember/be able to quickly identify) and Save.
Click the cog wheel under the 'Actions' column, and click </> Get Tags.
Copy the retargeting pixel in the field that says 'Tag Code' and place the pixel on your landing page/website.
Place the pixel on your landing page/website before the closing body tag.
Every time someone visits your page they will now be added to your newly created “Landing Page” audience list.
(Note: number of hits is the cumulative “number of hits” to your landing page/website whereas “visitors added” is the number of unique visitors added to your audience list (for the time period being viewed (e.g. Today)).