After clicking on one of your ads, users are redirected to your web property and will hopefully move through your funnel to complete a desired action. This action could include making a purchase, filling out a form, submitting email information, or some other event. In any of these cases, the successful action is referred to as a conversion. Conversion pixels are used to count the number of users that completed an action, and attribute that conversion information back to the campaign.
To start, click on the Conversions menu to open the Conversions tab.
Click + New Conversion and enter a name for your conversion pixel. If you have a revenue value associated with the conversion enter it in the Default Revenue box. This is solely for self-organization. Otherwise, change the revenue value to $0.00 and Save.
The next step is to get the conversion pixel and place it on your landing page/website.
Click the grey cog wheel to the left of the Conversion, and select </> Get Tags.
Before you copy the pixel, it is important to decide whether it will go on a secure or non-secure page. Many order confirmation pages are secure, so make sure you double check. If the page address starts with HTTP then it is non-secure. If the page address begins with HTTPS, it is secure. In this case, you will need to get a secure pixel by checking the “Secure” check box.
Place the pixel on your landing page/website, before the closing body tag.
Once you have updated your website with the new version of this page, users that arrive at this page in the future will be counted as conversions. If any revenue amount was attached to your conversion pixel that revenue value will be counted each time someone reaches the page.
Next, you will need to link your conversion pixels. Conversion Tracking settings can be found on the General campaign setting tab, right before the Advanced settings. To turn on conversion tracking, click edit and select “on”. This will bring up all of your conversion pixels and tracking options. Find the one you set up for your campaign and select it. If you haven’t already created one on the conversions menu, you can also create one by clicking on the +New Conversion button. Or if you think this campaign may lead to conversions on multiple different pages, select all appropriate pixels.
