Postback conversion tracking uses server-to-server calls to pass information between two systems (i.e., Centro and a tracking platform). Using this feature, you can report conversions without having to rely on browser cookies. For demonstration purposes, we'll use Google Analytics as the example tracking platform.
The first step to setting up postback conversion tracking is to fetch the tracking link from your tracking software (e.g., Google Analytics). Tracking platforms as a whole have the ability to append variables that allow platforms like Centro to pass macros and send information from Centro to said tracking platform.
IN ORDER TO PASS INFORMATION BETWEEN CENTRO AND THE TRACKING PLATFORM, IT'S ESSENTIAL THAT YOU PROVIDE THE TRACKING PLATFORM'S VARIABLE FOR PASSING POSTBACK. WITHOUT THIS, POSTBACK CONVERSION TRACKING CANNOT WORK.
Once the variable for your tracking platform is known, the variable can be appended to your click URL, followed by Centro's {postbackId} macro.
For example, if your tracking platform uses “clickId” to pass postback, your click URL would be formatted as follows:
The second step involves implementation within Centro's dashboard. You'll find the postback conversion pixel in the Conversions tab from the left rail. From here, create a new conversion pixel.
Select "Get Tags" and select the option for Postback. Make a note of the string highlighted below and place the variable from your tracking platform in the text box. Please note, the variable used below may be different than the variable used in your click URL. You'll need to obtain all variables from your tracking software. For example:
In your tracking platform, there should be a spot to insert Centro's postback pixel.
Once your click URL has been set up correctly, and your postback URL has been inserted into your tracking platform, you can begin to track conversions.